EasyHelpings community visual
COLLECTIVE COMMERCE GROUP · OUR STORY

Built from experience.

Built around people.

CCG grew from more than thirty years of working alongside people in tourism, hospitality, sales, events, catering, logistics and community life.

KARL SEYMOUR

Founder & CEO, Collective Commerce Group.

I'm not a technology entrepreneur in the conventional sense. I spent decades working alongside people — in hotels, restaurants, pubs, catering kitchens, event sites, logistics operations and communities across Britain and Europe.

Those experiences kept showing me the same problems: independent businesses struggling to communicate, good local activity becoming harder to discover, and people with ideas not always having the support to take the first step.

THE PRINCIPLE

I didn't leave hospitality to work in technology.

I brought hospitality into technology.

Technology is the tool. Community is the purpose.

THIRTY YEARS IN THE MAKING

The experience behind the idea.

This isn't a CV. It's the journey that brought the different pieces together.

1990s

Tourism & Hospitality Foundations

Harry Shaw Coaches, Curzon Arms Hotel and The Wyche Inn — learning how much experiences depend on how welcome people feel.

2000s

International Hospitality & Leadership

Celtic Ireland, Olympic Holidays Cyprus and Camelot Medieval Bar & Grill — leadership, ownership and solving problems without a safety net.

2013–14

The First Spark

A rough idea called Deals2Dine4 — helping independent hospitality businesses connect more effectively with customers.

2010s

Community Leadership

Eelbrook Bar & Grill and the Blacksmith Arms — high-volume hospitality and community pub life.

2020–24

Entrepreneurship & Operations

Great2Taste, arena events, Cancer Research UK, logistics and hands-on operational work.

2022–25

Eskuta & Operational Technology

Electric cargo e-bikes, fleet and rider operations — experiences that shaped RouteComms and Local Link.

October 2025

EasyHelpings

The Digital Town Square idea finally began being designed properly.

2026

Collective Commerce Group

CCG became the wider organisation behind the mission: People. Businesses. Communities.

EASYHELPINGS LEGACY · PEOPLE & STORIES

Some connections become part of what comes next.

Craig of Chubbs Grub
Remembering Craig

Chubbs Grub

Craig was one of the first people to believe in what we were building. Working alongside him became an important part of the early CCG journey, and his place in that story stays with us.

Some people don't just help build something. They become part of its story.

REAL CONNECTIONS

The story keeps growing through people.

CCG's journey is built through real conversations, relationships and local activity.

D&G EventsConnected through CCG

D&G Events

Local markets, events, traders and introductions.

The Old Meeting URC BedworthCommunity

The Old Meeting URC

A local community connection within the wider EasyHelpings story.

Cheeki Tiki Shack CollectiveCreative & Local

Cheeki Tiki Shack Collective

Real businesses and creative people forming the network.